Tata Motors’ chairperson N Chandrasekaran has announced that the firm will launch 10 new EVs through its passenger cars division by 2025. This follows the relative success of the Tata Nexon EV, which has become the best-selling electric vehicle in the country and accounts for 2 per cent of the brand’s sales. Highlighting this move is a major shift in the carmaker’s business strategy, with a greater focus now on sustainability. These targets are in addition to Jaguar’s shift to becoming a fully electric brand by 2025 and 60 per cent of Land Rover sales coming from BEVs by 2030.
Another notable development is that the Tata Group is actively looking for partners in cell and battery manufacturing in India and Europe, to ensure a steady supply of these components for its upcoming EVs. The group will also leverage its resources to set up a wide network of charging infrastructure. The company is also looking to set up an automotive software and engineering vertical within the Tata Group, to meet the growing demands for connected tech and autonomous driving.
Tata Motors launched the Tata Nexon EV in early 2020 and has since seen sales cross the 4,000 unit mark. The company expects this to pick up further in the near future. In the pipeline is the Tata Altroz EV as well as the Tata HBX crossover, which may well get an EV version too. The company also sells the Tata Tigor EV sub-four-metre sedan largely to fleet operators and through government contracts. No details were given on the segments these 10 products will be aimed at but expect these EVs to mirror the brand’s combustion-engined line-up, with SUVs accounting for quite a few of the new offerings.
Chandrasekaran went on to say of this development, “Tata Motors will lead this change in the Indian market. Your company will be the torch-bearer for green mobility in the automotive world and create a virtuous cycle of growth and returns for our shareholders too. We are clear that this shift to sustainable mobility is an idea whose time has come, and the Tata Group will move forward with speed and scale to seize this and proactively drive the change in consumer behaviour in India and beyond.”
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